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Why Working with a Local Real Estate Professional Makes All the Difference

If you’ve entered the real estate market, as a buyer or a seller, you’ve inevitably heard the real estate mantra, in reference to how identical homes can increase or decrease in value due to where they’re located. Well, a new survey shows that when it comes to choosing a real estate agent, the millennial generation’s mantra is, “local, local, local.”

CentSai, a financial wellness online community, recently over 2,000 millennials (ages 18-34) and found that 75% of respondents would use a local real estate agent over an online agent, and 71% would choose a local lender.

Survey respondents cited many reasons for their choice to go local, “including personal touch & handholding, longstanding relationships, local knowledge, and amount of hassle.”

Doria Lavagnino, Cofounder & President of CentSai had this to say:

“We were surprised to learn that online providers are not yet as big a disruptor in this sector as we first thought, despite purported cost savings. We found that millennials place a high value on the personal touch and knowledge of a local agent. Buying a home for the first time is daunting, and working with a local agent—particularly an agent referred by a parent or friend—could provide peace of mind.”

The findings of the CentSai survey are consistent with the which found that millennials prefer a more hands-on approach to their real estate experience:

“While older generations rely on real estate agents for information and expertise, Millennials expect real estate agents to become trusted advisers and strategic partners.”

When it comes to choosing an agent, millennials and other generations share their top priority: the sense that an agent is trustworthy and responsive to their needs.

That said, technology still plays a huge role in the real estate process. to the National Association of Realtors, 95% of home buyers look for prospective homes and neighborhoods online, and 91% also said they would use an online site or mobile app to research homes they might consider purchasing.

Bottom Line

Many wondered if this tech-savvy generation would prefer to work with an online agent or lender, but more and more studies show that when it comes to real estate, millennials want someone they can trust, someone who knows the neighborhood they want to move into, leading them through the entire experience.

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About Area

The ancient mountains, rolling hills, and pristine creeks and rivers of the North Georgia mountains have a way of calling you out into the wild, no matter the season. And the majestic mountain setting that makes the outdoors so fun and inviting also provides some of the most amazing backdrops for a home as well. Many natives to the area have perfected the art of “porch swing sitting” and will be happy to share their notes with those who need to relax a bit. With so many homes having views of nothing but the majesty of nature in many different forms, it’s no wonder the art of sitting quietly to unwind is widespread. It’s also widely understood and ensured that these mountains will remain pristine for many generations to come. The Chattahoochee National Forest makes up a large majority of land in the region, and therefore it will remain virtually unchanged and undeveloped by people for many, many years to come. The bounties of the land and celebration of mountain heritage are favorite themes for the many festivals held throughout the area and throughout the year. Local farmers, mountain artisans and entertainers have a huge, artistic and loving stage on which to showcase their talents. People from all over the world and from all walks of life come to enjoy the good food and good times of these southern Appalachian festivals. The incredible display of Mother Nature in these mountains is definitely a great reason to find a home here, add to that the never ending events and abundance of talented and lovely people and there’s really no reason not to.

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